Are you looking for ways to increase your website registration? Who doesn’t want to drive more traffic on their website, after all, you have to have traffic to sustain your business growth in the market, but it is not that easy, it is a bit challenging to find ways to draw customers to your website.
You need to create a high converting landing page that will make people give you their information.
Here are five tactics and best practices that will help you to optimize your website for the best results, and you will see a notable boost in your online registration process.
Let’s get started!
Improve your SEO – Search Engine optimization
Is your website search engine optimized?
As the name implies, Search Engine Optimization is a process of getting organic traffic onto your website. Getting found online today is more crucial than ever. SEO is very powerful when it comes to expanding your reach, it is a strategy that will help your website to rank higher in search engines like google, yahoo etc the higher you rank, the easier your audience will be able to find you!
SEO has to be your priority. It brings free traffic and adds value to your online presence. In order to show up at the top of the search engine results page in front of your ideal audience, you have to play with keywords and phrases that your potential customers are searching for. It often requires a lot of time, resources, and hard work, but in the long run, it is always worth it and payoff turns well. If you have knowledge you can do it yourself or you can hire Best SEO Company to do the same.
CTA- Call To Action
Have you ever been encouraged to make the registration by “Try For Free”, “See why”? These two phrases are an example of Call To Action. CTA is a part of a website that compels your audience to do something, to want to learn more. It is a link or button that is placed on a web page with the purpose to encourage the customer to click it, used in businesses as a part of marketing strategy to convert a visitor into a lead.
To create effective Call To Action you need to follow these mentioned practices.
1. Master it perfectly- CTA needs to grab the attention of the user and for that, it should be bigger in size, its color should be eye-catching.
2. Offers a benefit – Discount, freebie is the key to encourage your customers to follow your CTA. After all who doesn’t love freebies?
3. Place a deadline- It should convey a sense of urgency, for example- ENDS TODAY, LIMITED TIME ONLY, ONE TIME OFFER, etc.
Follow these practices and give your audience a reason to follow your CTA. Otherwise, why would people register with you when they have no benefit to do so?
If you’re not taking the advantage of social media, you’re missing out on a huge opportunity.
Social Media is a great way to grow your reach, it is even free. Where your customers’ hangout that is where you need to be, Use pertinent communities like Facebook, LinkedIn, Instagram, Reddit, etc. You need to get active on social media. Add a link in the bio to drive the traffic on your website. Rather than flooding your posts with your website link, participate in social chats and self promote once in a while, showcase your expertise. Keep adding the latest, relevant information to your content and always answers comments. More interaction, more sign-ups. Socializing not only builds up the business but also helps you to develop better relationships with your target audience.
Acquiring customers through blogging efforts is yet another marketing strategy to increase your website registration. Creating content that provides real value rescue your audience from their interest and desire for information and they will be much more likely to sign up also they will want to keep coming back for more. Blogging helps you to set up your business, everyone wants to be educated before they sign up or register (Try before they buy) here blogging plays a vital role in providing information about your website to your target audience. It convinces the user to get registered with you, so it has to be real, simple yet informative. Don’t just write for the sake of writing, educate them instead. Blogging results in organic traffic. You definitely need to blog your website, one of the most effective ways to offer up content to your target audience.
Untangle your sign up form
You need to minimize the steps required in registration in order to generate maximum signups. Provide user-friendly sign-up forms for both desktop and mobile users. It doesn’t have to be complicated, keep the form easy for the user.
Follow these tried and tested practices to style and ease up the sign-up forms.
1. CTA/Sign up button should be powerful, it has to strike the eye.
2. Allow user to use email or phone number for login, the username is sometimes hard to remember.
3. Give your user an option to link the sign-up form with social media that makes the process easy and fast.
4. Allow the user to skip the unnecessary questions, don’t ask too much information. Sometimes due to so many questions, users get frustrated and leave the sign-up form in between.
5. Last but not the least, avoid using captcha
So, which one of these 5 ways are you going to apply to get more registration on your website? Pick the ones that make the most sense for your website and grow faster!