In this article we explain how to become a Google Ads expert by using the free resources made available by Google himself in the Ads Learning Center.
For the uninitiated, Google Ads is Google’s online advertising program. Advertisers place ads on the Google network to appear on specific search engine keywords within Google search results and / or Google partner search results. They may also appear on content pages that accept Google advertisements.
In most cases, advertisers don’t pay until their ad appears and someone clicks on it.
Google Ads is the online advertising service preferred by millions of advertisers. It has had enormous success, being valid for all kinds of companies, from freelancers to multinationals. Managing a Google Ads campaign requires:
- Selecting keywords to determine the search terms to target
- The setting of the Ads campaign – grouping ads using various keywords and different texts
- Create special landing pages for those who click on Ads – this step is not mandatory but it is advisable as it is more effective than directing the user to the home page of the site.
- Write one or more versions of the ad text
- Manage your campaign budget, test ad variations and track results
What is Search Engine Marketing
Search marketing or SEM is a sub-category of Internet marketing.
Technically, it is a mixture of search engine optimization (SEO) and pay-per-click advertising (PPC). Some companies only offer SEO services while others only offer PPC services, others still offer both because many potential customers prefer to work both ways.
Having this knowledge and some experience is the basis of a career in web marketing, and professional figures of this type are really in great demand. You will be able to work from home, for an agency, or as a freelance through websites such as Guru, Upwork and others.
What is the Google Ads Advertising Professionals Program
Google’s Advertising Professionals Program offers free online training to learn every aspect of Ads and understand what works and what doesn’t. Other programs on this topic, such as Microsoft ad Excellence, are based more or less on the same concepts, therefore a Google Ads certification will allow you to work on other platforms as well.
The Google Ads Professional program is available in two versions:
Individual – perfect for the freelancer who works from home as it does not include assistants, partners or employees
Company – requires two individuals who are qualified for the Google Advertising Professional program
Professional requirements to become a Google Ads expert
Google defines the steps necessary to obtain a Google Advertising Professional certification as a freelancer:
Sign up for the program and be in good standing.
Agree with the terms and conditions of the program.
To be promoted to the Advertising Fundamentals exam and to an advanced level exam.
Google eliminated the requirement that an ad spend of at least $ 100 in three months was needed to get certified, but exams went from one to two.
Ads Learning Center, the free resource available to you
The Google Ads Learning Center is free online and offers access to detailed information on how to set up and manage a Google Ads campaign, learn everything about Google Ads and pass exams. The lessons are available as text or in multimedia format. They are all online and free, so training costs nothing.
The exams are administered by Google training partners and cost $ 50. in addition to the Ads Fundamentals exam, you must take at least one of the following exams:
The Search Advertising Advanced Exam is related to intermediate and advanced management of Ads campaigns.
The Display Advertising Exam relates to intermediate and advanced advertising management practices on YouTube and the Google Content Network.
The Reporting and Analysis Advanced Exam is related to intermediate or advanced practices for improving the performance of an account using Google Analytics, Website Optimizer, the Ads Report Center and other analysis techniques.
What a Google Ads certification offers you
Becoming a certified Google Advertising Professional gives you credibility. Google allows you to display the Google Advertising Professional logo on your website. It really is a great opportunity for a new career or to start your own business in a thriving sector that is still growing: pay-per-click advertising.