No matter how many new social platforms com on the forefront of marketing, Facebook remains the most followed and used platform worldwide. This entity is ever-changing in its features and forms which is why it is so appealing for only the users but the marketing companies as well. There is always room for innovation and creation that leads to increased brand popularity and customer loyalty.
After the latest actions taken for the change of Facebook ads policy, businesses are not able to get enough leverage with their ad campaigns. Customers have become smarter than before and seeing constant ads annoy them instead of grabbing their attention. To become a successful social media marketing company London, you need to stay updated about the recent changes and upgrades about Facebook advertisements, and how you can still manage your sales without the ads.
The Changes In Facebook Ads And Privacy Concerns
There are a lot of spammers who think they are smart enough to get away with anything. However, Facebook has changed the advertisement policy completely after the recent occurrence of spamming and other privacy issues. Now, marketing companies cannot target their audience by putting on ads on different Facebook pages and groups. You can no longer do credit score targeting or frequent buyers targeting. Facebook has limited the advertisement’s options only for global marketing companies, which is why other marketing companies are now looking for expansive options to promote their business.
There was a huge outbreak of spam content revolving on almost every news feed that was not only used to convert more traffic to different brands but also waste the time of customers. The Facebook privacy issue has decided to put an end to spam advertisement as it will also affect the image of your brand. No one wants to see your ad after every two to three posts as it will only create frustration instead of conversion. With the recent updates, companies need to think of something new for the diversion of potential customers to their brand.
Dominate Of Facebook Without Using Ads
In the world where you are considered to go nowhere unless your brand is widely advertised, you can stand out by choosing innovative solutions. Following are some intuitive ways through which you can easily dominate Facebook without relying on ads.
Know Your Audience
While you are working on your latest marketing strategy, it is important to know everything about the customers you plan to target. From the area of their potential interest in their demographics, you should stay up-to-date about all. If you succeed in understanding how customer behaviour changes, you can mould your campaign accordingly and do wonders with the promotions of your business. Driving insights about your audience are no doubt a daunting task, but once you are through it, you will know that most of your customers would want something different from just clicking on useless ads leading nowhere.
Leverage Facebook Groups
A great way to give you customers something worthy to give a thought to is to include a Facebook group of your brand into your existing Facebook page. By linking the two together, you are creating more opportunity for your customers to have a deeper insight into your company’s services and goals. If your page already has some organic traffic generation, it will increase the conversion when the potential user will see the Facebook group option at the right end corner of the page.
A Facebook group paves way between the brand and the user as you can directly engage with your audience by listening to their needs and answering their queries. Such strategies built customer trust and earn customer loyalty. When your customers know they are valued, you will see increased likes, impressions, and followers on your page.
Invest In Videos
Investing in videos is proven to be better than investing in ads. Adding recorded videos, live videos, and stories are the cheapest way to get higher impressions, click rates and followers. If we compare video images to that of a static image, people get more captivated with the former than the latter. Your Facebook video will be on a loop over and over again that will automatically increase the clicks and impressions. The best thing about this video on your page is that Facebook will also recognize that content in the video is valuable which is why the impressions and click rate is so high. What Facebook will do is show that content to other people who have not yet seen it, which will get you further likes and impressions.
Create an Omni-channel network by linking all the other social media platforms such as Instagram, YouTube, Snapchat, LinkedIn, Twitter, your website, and email listing to your Facebook page. When you are connecting to all these social platforms and spreading your message on all of these channels, you are expanding your reach. This will boost your business even faster because you are targeting every single potential customer who may not be using Facebook but is available on any other platform such as Instagram or Twitter. It also helps you as a marketer to save your content and contact details of customers easily. By broadening your horizon to several platforms, you also have a chance to keep going even if one of the platforms is down or unavailable
Last but not the least, staying consistent is the key to build a great brand. You may not notice, but some customers are waiting for brands and companies they follow to show up on certain days. So, if you have chosen a day or two in the week, make sure you show up, share, post, and reply to your customers who wait all week long to see your posts and replies.
If you follow all these quick tips and strategies, you will never want to go back investing hundreds of pounds on creating and posting ads that will get no clicks anymore. These methods are highly effective in engaging customers and creating your brand reputation.