Most people today never knew what the difference between a custom logo design and an icon were. They always assumed it meant the same thing. And that’s alright because it’s just a common assumption. So let me tell you it’s difference before jumping into the depths of making one. Okay let’s say you want to start up a new business. You want the world to know you exist and are ready for expansion because, why not! E.g.: you want to start your brand of fitness clothing and are already well informed about the amount of competition in your area, your country or worldwide. You may not know this, but running your business means setting out a plan to make it work not only in the present but in the long run. Because that is what every successful business holder should think about. Always plan ahead of time and make sure you think of everything possible to secure an, if not huge, but presentable platform for all your business hurdles to come, all while reaching a respectable fan/customer following. You may not know this but what adds to the success of every business, is a timeless logo to support all that your business has to offer. A Custom Logo Design is the face of every company and business ready to hit the corporate market by storm. It represents the services, products, and incentives of the business by use of visual imagery and or typography, stating the name of the company or service. Now that we understand a little about a logo, let us discuss how a logo is made and what each part represents. There is a time when the business expands and apps/ web pages are needed. These logos infused with icons, making it a power combo.
All you need to know about an Icon
Have you ever heard of the word icon? Mostly used in the fashion industry, often when some of the best-dressed celebrities are known for their iconic trademark. For example, Karl Lagerfeld, the creative director of Chanel, was a fashion icon known throughout history for his white hair, dark sunglasses and overly starched high collars. That is what iconic meant. Their trademark among the brand they represented. An icon in a logo, however, is much similar. It’s described as the visual image in a logo or brand. Honestly, an icon doesn’t even have to be set up with a logo. An icon is so powerful that it can stand alone.
Another example to make things a little clearer is when you go to a public washroom, most places have separate stalls for women and men. All that has to be set up is an icon with the picture of a woman on one and a man on the other giving people the ability to differentiate where they have to go. Also, at supermarkets you often go shopping for particular items. You could easily get lost if certain markers weren’t put to tell the customers which aisle meant what; like an apple for the fruit section or onion for the vegetable section. These are all icons that describe the whole of many things.
In a similar circumstance, when a brand has reached a successful level, an icon can stand alone. Just look at Facebook. Logos designed with icons are much more appreciated and effective in the long run. It adds flexibility and gives easy access to many spheres of application. Say the front page of a manual, sheets of a notebook, an app etc.
Choosing the right Icon for a Logo
Okay so now that we’ve gone through the logo and icon concept, we now know the importance of each. Most logos are designed under the concept of text and graphics, but certain logos that deserve the attention, have an icon added to it. A designer usually creates a unique logo based on the name and services a company envelopes; adding an icon on the image, above or below it. The purpose of adding gives business and brand the equal opportunity to be recognized in all mediums. Below are a few guidelines as to what and how an icon should be incorporated within a logo.
- Know the message
- Keep it simple
- Single it out
- Create icons not images for the logo
- No fonts
Know the message
When taking up the task of creating a logo design and incorporating a logo, one must understand the message each service and product stands for in the business or company. Let us come back to the workout apparel brand example. For workout wear, we often post active and bright colors with bold fonts and usually an icon of a dumbbell to show the customer that this is a workout brand or line of clothing.
Keep it simple
Every icon that is created for a logo or brand should always be simple but loud. A simple icon always gives out a clear message of what each object, brand, business, product and company stands for. An icon is always simple and not jazzy, because too many things could create a haphazard vibe.
Always use brand colors for your icon. While keeping it simple, never stray away from the colors your company or brand represents. Unless maybe you try to change the entire look of the business overall. Maybe one new color could be added to the icon either to stand out or maybe as a contrast color.
Single it out
Logos are designed to define a business or product, having a vector scaled design with fonts that show the company or brands name. In these cases it is wise to have the icon of the logo separate from it. Never smashing or emerging between the fonts. A little space always makes it clear for the icon and logo to be neat and apprehensible.
Create icons not images for the logo
A logo itself is an image. Adding another image to an image will make things a little more confusing for the viewers. An icon should only be the visual representation of the logo design. It may contain an object, a notation or text of simpler origin.
An icon size needs not to be smaller or similar in size, in comparison to the font of the logo or the logo itself, but adaptable to all mediums. Whether for an app or a square surface or even for a big board.
When designing an icon and adding it as a symbol, make sure no extra artwork is added. For instance, no extra fonts or texts need to be displayed on an icon which is already displayed on a logo.
The whole purpose of a logo is to represent and give identity. Adding an icon on a logo or even displaying one with or without a logo should be designed clear enough to add enough meaning to every business, object, idea and service. It should include simplicity, versatility, and speak boldly with or without the means of texts.