The 5 softwares allow you to add a blog to your online store, to animate it more and give it more life. The blog is a very effective tool from an SEO point of view, because it allows you to regularly add new content (rich in keywords if possible), which search engines (and primarily Google) particularly appreciate.
Needless to say, blogging is not the primary purpose of e-commerce website building software. In terms of functionality, none of the 5 software comes close to WordPress. However, the Wix blog module does well: using this software, you will be able to manage comments, use Meta Description for your articles, create different categories, etc. BigCommerce is the least suitable e-commerce software for creating and managing a blog.
Wix is the software that offers the most advanced blogging features.
2. Mobile version
Are the sites created with these 5 softwares displayed correctly on mobile (tablets and especially smartphones)? The answer is yes, for the 5. But beware: some software offers themes that are not completely Responsive Design. We strongly recommend that you choose a Responsive Design theme at the start of your site creation. For at least two reasons: 1 / online commerce goes a lot through the mobile channel (m-commerce) and 2 / the mobile-friendly nature of a website has an impact on referencing (SEO).
3. Sending newsletters
The newsletter is one of the basic weapons of digital marketing. It is the best way to communicate with your customers and offer them your offers.
The 5 software in our comparison include a functionality to create and manage your newsletters – without you therefore having to use third-party software such as bigcommerce MailChimp or SendinBlue . Depending on the software, the functionality is integrated directly into the software (native) or available as an application or a module. So, no fear, whatever solution you choose, you can send newsletters from your ecommerce software.
4. Adding HTML / CSS code
Adding HTML or CSS code makes it possible to further personalize your e-commerce site, by modifying the preformatted codes. All the software we have chosen allows you to add pieces of HTML or CSS code. Note that Shopify uses a language of its own instead of CSS: the Liquid language, which complicates things a bit … Few people know how to handle this fairly confidential language.
5. Import of the catalog in CSV
Wix, Big Commerce, PrestaShop, Oxatis and Shopify all allow the automatic import of its product catalog from its database in CSV format. This feature, which is very welcome when you have a large catalog, saves a lot of time in building your online product catalog.
6. Payment methods
On the internet, the payment methods are very varied: Paypal and other electronic wallets, payment methods by credit card, manual payments (by checks, transfers, postal order, Western Union, etc.), payments in several installments (2, 3 , 5, 10 times), cash payment, etc. The tools have developed considerably in recent years, but the bank card remains the most used means of payment (8 times out of 10). All the e-commerce software in this comparison offers a wide range of payment methods. Wix is the software that offers the least, probably because it is not a pure ecommerce CMS. You will find your account – that’s the case to say it – with the 5 software presented here.
7. Connection to marketplaces
It is not always easy when you have a small e-commerce site to acquire sufficient visibility on the web. In order for the products you market to be more visible on the internet, it can be very useful to sell products on marketplaces. Oxatis allows its catalog to be exported to marketplaces such as eBay, Amazon or Rue du Commerce. To export your catalog to marketplaces with Shopify, Big Commerce and PrestaShop, you will need to install a dedicated plugin. Wix is the only software in this comparison that does not (yet) offer a connection to marketplaces.
Shopify App offers dozens of applications to sell the products of your ecommerce site on marketplaces.
8. Trial version
Unlike its four competitors, PrestaShop is free (but paid hosting, plugins and support). So the question of the trial version does not arise. We are in the world of open source! Oxatis, BigCommerce and Shopify offer a free 14 or 15 day trial version. Wix, on the other hand, does not offer a trial version but does offer a free offer (even better!).
It is therefore possible to test the 5 software for free. It should be noted that the Wix free offer is clearly unsuitable for creating an ecommerce site, but still allows you to get a good idea of the interface and how it works.
9. Sales commissions
PrestaShop, free, does not take any commissions on sales. BigCommerce and Oxatis offer subscription packs at a fixed price, without commissions. Wix does not take any commissions. Only Shopify is remunerated from a percentage of commissions on sales, decreasing according to turnover: from 2% to 0.5% depending on the formula chosen (Shopify combines fixed price and “transaction fees”).
10. Paid offers
Prestashop, open source software, is the only free software in this comparison. But, as we explain in detail in our full review of this ecommerce software, Prestashop is actually not free. Nothing is free. It’s like WordPress. The hosting is paid, the design / theme is paid (but there are free ones), some essential modules to run your store are paid, the support is paid. The cost of a PrestaShop site varies a lot depending on the project, but let’s say that PrestaShop is generally not the most affordable solution …
Shopify offers 3 different plans, ranging from $ 29 to $ 299 per month. To this must be added the transaction fees, that is to say the commissions taken in proportion to your turnover, plus the cost of the applications (generally billed by subscription). Note: the sales commission model can be interesting at first, when turnover is low, but quickly shows its limits. Clearly, for a large store, pricing with fixed prices is more financially attractive.
Wix offers a free offer (but unsuitable for ecommerce) and a number of paid offers, including 3 specifically designed for ecommerce users: Business Basic (€ 17 per month), Business Unlimited (€ 25) and Business VIP (35 €). We are far from Shopify’s $ 299, but we must also anticipate the price of Wix applications – some of which are paid. BigCommerce offers three packages, from $ 29.95 to $ 249.95. We are therefore quite close to Shopify’s prices. Regarding Oxatis: you can choose from one of 11 offers ranging from 39.90 to 899.90 euros per month. To find out more about the price offers of these different ecommerce software and their value for money, we invite you to discover the articles we have written on the subject, in particular the one on Wix prices. Or that other on Shopify pricing.